As almost every aspect of the way people create, consume and listen to music is changing, it’s good to know there are certain trends that are likely to hold true for some time to come. This excerpt from Peter Spellman’s Indie Marketing Power highlights some of the ground-shaking and enduring trends that are currently shaping the music biz.
Music is too big a world for a one-size-fits-all model of music career success. Musicians’ career paths are as unique as their individual finger prints. Peter Spellman shares his guidelines for anyone trying to make a career out of their love of music.
This is the first in a series of articles for Music Careers, where Peter Spellman reflects on where things may be going in the music industry. Peter Spellman is director of the career development center at Berklee College of Music, Boston and the author of The Self-Promoting Musician, The Musician’s Internet, and several other career-building books.